search engine optimization

A simplified guide to Search Engine Optimization (SEO)

If you are an author, editor, publisher or anyone connected with content creation, chances are you will need to know about SEO. Search Engine Optimization is the process of making changes to your website so that it performs better in organic search. Users are banking on search to reach content they want to read. Search Engine Optimization also means providing readers with the best experience.

Get you website on Google

Google bots will automatically crawl though the internet and pick up your newly created website. But if you have to speed up the process, you will have to submit your website to Google.

Make sure you have logged in with the Google Account which you want to associate your website with. After that there is a verification process for your website. There are multiple choices to choose from. For WordPress users, a plugin is the easiest way to link up with search console. Specifically, Site Kit by Google can make the task a breeze.

To check if you site has been indexed by Google

If your website is, type the following in the address bar “”. If you website and its links are visible, you are through. There might be a number of reasons why your website is not visible. Start with technical points like if your website configuration is improper or if something else is blocking Google crawlers.

Also note that Google Search Console is an information only tool. It will give you lots of insights as to how Google is perceiving your website to be. To keep your website in the best of health, take the errors seriously and check each and every tab and sections of this wonderful tool. Do not forget to submit your sitemap to Google Search Console.

Submitting website to other search engines

There is a whole list of search engines other than Google where websites can be submitted.

Presenting content – Website structure

Page Title

The <title> tag is the most important element on your page and should be treated as such. It gives an hint into what the page will contain. Each page should have a proper title which can be understood by visitors and Google alike. Starting from the home page, each page title figures in all search results. While deciding page titles, keep note of the following

  • Meaningful name to describe the page accurately
  • Avoid the default names like Elementor 475 or New Page 1
  • Each page should have a unique title. Avoid repeating page names
  • Your SEO tool should suggest the optimal size for length of title
  • Avoid too lengthy titles for pages

Page Description

The page description meta tag helps Google with a summary of the page contents. If page description is not provided, the first few lines of text from the page are picked up. It is a good practice to have each page filled with an apt description. That works for your readers too. Just like the page title, the description is also helped with by your SEO tool.

  • Avoid generic descriptions. In case you cannot come up with any, use the website description
  • Do not copy contents from the page
  • Avoid using keywords only
  • Avoid repeated use of the same description across different pages


Imagine an article on the page with miles and miles of text. Here is where the heading tags come in play. Content can be split into easily readable sections. There are multiple heading sizes which can be used to effect. Size draws attention, so this way you can take your reader to a point on page where you want to. Follow a logical page structure while using headings.

Structured Data

Google understands that businesses need to give out information about their products and services out in search results. For example a product review page can provide information like Product ratings, Number of reviews and Cost of the product. These bits of information will be picked up by Google and showed in the search results. There are scores of data types like events, books, recipes, How to, FAQs and so on. Google has Data Highlighter and Markup Helper to insert relevant code snippets at the right places.

Title, Description, Headings and Structured data provide the important structural framework to website pages. Content is safely snugged in between these key meta tags.

To be continued….Watch this space for more…

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